Master Key Master Mind Alliance Week 14 – Rudy (The Movie), and Persistence

RUDY - Master Key Master Mind AllianceFor week 14 we were asked to watch a movie, and then blog about the persistence that the protagonist showed in the movie.  I chose to watch a movie that I had never seen before, and as the title of this post reveals, I chose Rudy, starring Sean Astin, as Daniel E. ‘Rudy’ Ruettiger.

The movie starts with Daniel Eugene “Rudy” Ruettiger, who grew up in a steel mill town, and his Definite Major Purpose (DMP) in life is to play football for Notre Dame. This was going to be a difficult task, because he was not a big man.  In fact, the real Rudy Ruettinger, was only 5″6, and when I say “only”, I don’t mean anything by it, as that’s how tall I am.  :)

The game, and school, mean the world to his father, and Rudy’s dreamed of playing there since he was a kid.  His brother’s gave him a hard time though, and kinda babied him all his life, so he wouldn’t get hurt playing football with the neighborhood kids.  They would have him play positions where he would not get hurt, but he insisted on playing other, much harder positions, and he was all heart where ever he played.  The following clip is from Rudy, and it was one of my favorites.  It shows how much heart Rudy had, and how NOTHING was gonna stop him.

When I saw that they were trying to protect their little brother, I thought to myself that that’s what people tend to do to each other.  Your parents may try to protect you, and tell you to get real, and quit dreaming.  Your friends may say that you’re a day dreamer, and you should get a real job.  Your acquaintances may think that your dreams are foolish, and they may think that because they don’t want you getting hurt, or because they’re jealous.  Our dreams, by the time that we reach adulthood, are often put on the back burner and forgotten.  All because we are told to “get real”, and follow the 95% that are miserable with their lives, and/or just getting by financially.

So, Rudy, at one point in the movie was dissuaded by one of his high school teachers, a priest, just as he was going to board a bus that was taking students to tour the Notre Dame campus.  Rudy was excited, and right when he was the next person that was to get on the bus, that’s when the teacher stopped him and asked him what he thought he was doing, and told him he would never go to Notre Dame, because he didn’t have the grades.  Rudy walked away from the bus that day, and this delayed his actually playing for Notre Dame about four years.

One day, during those four years, his best friend, someone who always believed in him, had an accident at that steel mill where they both worked, and Rudy saw his best friend get killed.  This reignited his Definite Major Purpose in his life, and he focused once again on what was really important to him, playing football at Notre Dame.  (Spoiler alert!)  He finally did achieve what he always dreamed of, although it wasn’t easy.

This made me think about an interesting thing that we learned in the Master Key System. We were taught something called, The Law of Dual Thought.  The Law of Dual Thought states that, “Thought is a combination of ideation and feeling.  We can attach any feeling to a thought we want.”  We were also taught to read our DMP’s with enthuuuuuusiasm, like Mark Januszewski likes to say, and emotion.  This gets our goals and dreams into our subconscious, and creates a demand in our subby.  This demand causes our subconscious mind to work 24/7 to meet the demand we put on it.  It’s like emotion is the glue that makes our dreams stick, and become real.

I once read somewhere, that at times of heightened emotion, is when change happensemotion in a person. Infusing our DMP with emotion creates changes in our subconscious, and change happens.  When Rudy’s saw his best friend killed, his emotions were heightened, and Rudy’s mindset changed, and his life changed.  He stopped listening to the people that were jealous of his dreams, or were trying to “protect” him, and started living by the compass – with complete focus on his purpose.

I could go on and on, but I’ll stop.  These are the most important things that I gleaned from watching this movie.  First of all, hold on to your dreams, and don’t let anyone tell you that you can’t accomplish something that you set your mind to.  Also, infuse your dreams with emotion, and create a demand on your subconscious, so it will help you achieve the things you want whether it’s playing for Notre Dame, or owning a red Lamborghini.  You CAN do it… Just FOCUS with a BURNING DESIRE, and never be dissuaded.

Master Key Master Mind Alliance Week 11 – Childlike Belief

MKMMA Master Key SystemIn the Charles Haanel’s, Master Key System, in chapter 11, he reminds us of the Bible scripture that says, “What things soever ye desire, when ye pray, believe that ye receive them” (Mark 11:24).  Another translation, and the one that I use states, “Therefore I say to you, whatever things you ask when you pray, believe that you receive them, and you will have them.“ ~NKJV


The scripture immediately before verse 24 states, “For assuredly, I say to you, whoever says to this mountain, ‘Be removed and be cast into the sea,’ and does not doubt in his heart, but believes that those things he says will be done, he will have whatever he says.” (Mark 11:23, NKJV).  I would think that these two scriptures would go hand in hand, and not be separated when talking about belief, but at least in this case, they were.

Scolding - MKMMA


It’s easy to see why they are both important.  We, as humans, run into many mountains in our lifetime, and some of them, without strong belief, can crush us.  We must believe! It’s very important but, sadly, the desire to believe is trained out of us from a very young age.

Think about the little boy, or girl, when talking about how much they love to swim exclaims, “When I grow up, I’m gonna have an ginormous swimming pool inside of my house, and I’m gonna buy one for my neighbor, and my best friend, and my cousin Alex.”  What would most rational adults say to a statement like that?  ”Oh, no.  That’s not possible”. “Oh, that’s silly, stop dreaming and get real.”  ”Now come on Paul, stop day dreaming, and act like a grown up”.  On and on it goes, until we forget how to dream, and dream big, or we are afraid if we do, we’ll be ridiculed.

Dream Big MKMMA

I’ll tell you this, if not dreaming means you have grown up… Then no thank you, I’d rather dream like a child, than waste away as an adult.  When dreams are dashed, so are beliefs, and when you think of the young dreamer, don’t you think that he truly believes his dreams with all his heart.  I think so.

I decided, even before starting the Master Key Master Mind Alliance, that I will not settle for being an adult in the sense that my dreams no longer matter.  I’ve learned, while in Mark Januszewski’s, MKMMA course, how to vividly dream again, how to truly think, and how to truly believe, and connect with my Lord and Savior.  I can see my dreams and my future clearly, and it’s so bright, that I have to wear shades.  I dream big… Like a child.

Master Key Master Mind Alliance Week 8 – Grateful

Anthony Robbins - MKMMAThis week, I will keep my post short, and give you some of the main observations from what I have learned so far.  I am a big Anthony Robbins fan, arguably the most popular personal development guru out there, and I love what he does for people.  I believe that he has a heart for the people that choose to listen to him, and a heart for the people that don’t.  I believe that he is a man of integrity, and that he loves God.  This is what I have gathered, based on all the programs that I’ve bought from him; however, I personally don’t consider Tony Robbins personal development programs to be the best anymore.

Mark & Davene Januszewski

I BELIEVE, in my heart, and in my spirit, that the team of Mark and Davene Januszewski any of Robbin’s programs.  I believe that what the Januszewski’s have done with their Master Key Master Mind Alliance program far exceeds anything any other personal development guru has tried to accomplish.  This MKMMA course, I know, is something done from their hearts, and they want us all to succeed in any personal goal that we might have.  They also, and most of all, want us to find our own personal BLISS, and live it.

Mark and Davene have immersed us, their MKMMA members, in a total and complete, positive mental environment, without directing us as to what our personal goals should be.  We, are finding our own way, and all our paths are different.

Here is what I have found.  Each and everyone of us is unique (obvious), but most of us don’t realize what our true potential is (we’re lost).  We do have the ability to find our way, and find our bliss, and with the Master Key Master Mind Alliance, we have a short cut to our personal purpose.

MKMMA - ConfidenceI have never felt more sure of where I’m going.  I have never felt more confidence about my personal outcome.  I have rarely been more confident of myself, and I can’t tell you what a relief that is, as I have mentally, physically, and financially struggled through life for the last several years.  For this, I’m grateful, first of all to God, and then to the Januszewski’s.  Thank you!

Master Key Master Mind Alliance Week 7 – The Clock Is Dead To Me

Master Key System ThinkI sat for 15 minutes, like I’ve done for the past month and a half, quietly, and without movement.  This time, I was to sit and think about a friend, and see him in my mind like I last saw him.  I was to visualize every detail of the setting that we were last in, including distinctly seeing my friends face.  My friend’s name is Paul, and he has been my best friend since we were both in Boy Scouts as children, and I last saw him on Saturday night.

During my sit this week I was also instructed in the Master Key System, to talk to him, in my thoughts of course, about a mutual interest, and watch his expression change, and see him smile.  Next, I was to tell my friend a story of adventure, then see his face light up as I tell him my story. Charles Haanel says that if we can do this, we are doing well, and making excellent progress.

MKMMA SitI sat for the entire 15 minutes as instructed, without moving; however, at some point during my sit, my nose started to itch.  It was killing me, and I wanted to bring my hand to my nose and scratch, but I knew that I couldn’t.  The next thing I did though, was to take the thoughts in my mind from the scene with my friend, to wondering what the clock read at that point in time.  I was wondering how many more minutes of this itch, that I could not scratch, I would have to endure, when suddenly I realized what Mark Januszewski has been trying to get through to us the last couple of weeks.

Mark asked us to buy a compass, and instructed us to wear it around our neck, or tape it to our watch where the face is.  He told us to do this so that we remember that we should not live by the clock, but live by the compass.  DING, DING, DING!!!

It occurred to me right then, that by doing this mental exercise (the sit), I was working on my Definite Major Purpose (DMP), but when I was focused on the clock, and what time it was, and when this darn “sit” was going to end so that I could scratch my nose, I realized then and there, that’s how most of us live our lives… By the clock.

Consider this; the alarm goes off in the morning, we get out of bed, we get ready and head out the door, so that we will be on time to our job, because we have an itch to scratch called bills, and debt, and we get to scratch them when we get paid.  Then, our stomach growls; we’re hungry, another itch, so we look to the clock, for noon to roll around to scratch that itch.  Next, we get the, I want to go home itch, and that’s an itch we can’t scratch until the clock makes its way around to 5PM.  Tick, tock, tick, tock, tick tock, is the rhythm that dictates most of our lives.  The tick, tock, of the clock.

Clock Compass MKSFreedom from the clock is what Mark is trying to teach us, some of us may get it, and some of us may not get it yet.  We all must learn to live our lives with purpose; have something to strive for.  Find our bliss, or like Mark likes to call it our dharma.  To accomplish this, we cannot look to the clock.

Does the clock give you direction?  No, the compass does.  Without a compass you cannot find your way, and before you know it… Tick, tock, tick, tock.  Your life has passed you by, because you had no direction.  You, and your life, were enslaved by the clock.  I will not go down this way; therefore, the clock is dead to me.

Dead Clock MK

Master Key Master Mind Alliance Week 2 – In a Nutshell?

We are approaching the end of week 2 of the Master Key System, and have to tell you that I can’t wait for the week’s ahead.  The Master Key System, originally created in 1912 was a 24 week correspondence course, then it was published as a book in 1916.  As I mentioned in my previous post, it’s the granddaddy of personal development books.

Mark Januszewski, using the Master Key System as the nucleus of his version of the Master Key course, has added some great, additional material to help us along the path to success.  One of the books that we are reading from daily, three times a day in fact, is The Greatest Salesman in the World, by Og Mandino.  We were instructed to start reading “The Scroll Marked One”, as Og Mandino said to do in his classic book, morning, noon, and night, for thirty days.


Failure - Master Key System

The point of The Scroll Marked One, in my opinion, is to understand that our habits are what makes us succeed, or fail.  In fact, Mandino writes, “In truth, the only difference between those who have failed and those who have succeeded lies in the difference of their habits.  Good habits are the key to all success.  Bad habits are the unlocked door to failure.  Thus, the first law I will obey, which precedeth all others is – I will form good habits, and become their slaves.”  We, in Mark J’s, Master Key Master Mind Alliance, are well on our way to forming good habits, by training our subconscious mind.

The exercise above is only one part of what we are required to do to keep our course scholarship.  Yes, you read that right, we have requirements to meet, otherwise our scholarship is suspended, and we are free to apply again in two to three years.  Some of the assignments are tangible, and need to be submitted to Mark J, and the Fabulous Davene, and some are assigned and you are trusted to complete them, per the honor system.

We were also asked to create a DMP, or Definite Major Purpose, and to read it out loud three times a day.  This DMP consist of goals that we have for our life, written in the present tense, and charged with feeling and emotion.  For example, someone may have a goal of losing 20 pounds.  To write, “I’m gonna lose 20 lbs by March”, is not a strong enough statement to make a change in the subconscious, to make it start working toward that goal.


I will - Master Key System

A better way of stating this goal would be, “I’m ecstatic that, because I wake up at 5AM each day, to exercise using the P90X program, 6 days a week, I lost at least 20 pounds, on or before, March 1st, 2013, and my health is better than ever!”  See the difference?  This statement is charged with feeling, it’s specific, and when you use phrases like, “on or before”, “by”, and “at least”, you’re telling your subconscious that it’s perfectly acceptable to accomplish your goal before the specified time frame, and it’s OK to lose more than your targeted 20 pounds.

OK, so that’s The Scroll Marked One, and our DMP three times a day, but wait… There’s more! In addition to reading a chapter of the Master Key System daily, for a week, (were’s on chapter 2) we also read Napoleon Hill’s, Self-Confidence Formula, from chapter three of Think and Grow Rich, once a day.  Mark calls this the Blueprint Builder, and you can find a copy of it by clicking on this link, Self-Confidence Formula.

So here’s a quick summary of what our day looks like so far:


Read Blueprint Builder (Self-Confidence Formula) out lout

Read DMP, Definite Major Purpose, out loud

Read the designated chapter of The Master Key System (We’re on week 2), and sit and think for 15 minutes as directed in that chapter

Read The Scroll Marked One, from The Greatest Salesman in the World silently


Scroll Marked One - Master Key System


Read DMP out loud

Read The Scroll Marked One


Read DMP out loud

Read The Scroll Marked One

But wait!  There’s more!  That is actually what our day looked like last week.  This week we have added some simple exercises to the mix.

First, we were directed by Mark J to close our eyes, ask our maker, in my case God, because I am a Christian, for guidance to help us know our truth about our true desire.  Then when we were to open our eyes, look down at a sheet of paper with the following list of 7 “Personal Pivotal Needs”, and choose two of them.

Personal Pivotal Needs (PPN’s)


Spiritual Growth



Helping Others

Recognition for Creative Expression

True Health

My PPN’s, in case you’re wondering, are helping others, and recognition for creative expression. I coached baseball for 17 plus seasons, and I love working with the kids, but in general, I’m a helper, and love helping people which is why I chose “helping others”. Now, as I sit here composing this blog post, I realize that the reason I chose “recognition for creative expression”, is tied into the fact that I love helping others.  I will someday, be on stage, teaching other network marketers the skills they need to succeed in this business.  These two PPN’s go hand in hand.

Second, we took a couple of index cards, and on the top we wrote, “I promise”, and on the bottom we wrote, “I always keep my promises”, and then signed under the latter.  On one we wrote a chore that we have been putting off, and a completion date of October, 13th, 2013. Mine was to re-screen our sliding glass door screen, as our dog tore it a while back, and I’ve had the new screen sitting there for about 2 months.  I re-screened it on the 10th… WOO HOO!

On the other cards we wrote that we promise to manifest our two PPN’s, so on mine I wrote, “I promise to manifest helping others, and recognition for creative expression”.  And lastly, we wrote, “I promise to repeat ‘Do it now’ 25 times, twice a day, out loud”.  Next to these statements we drew a blue triangle, and were instructed to think about our promises whenever we see the color blue.  WOW!  We read these index cards, three times a day.


Master Key System BrainSubconscious

It’s only week two of The Master Key Master Mind Alliance course, and we are really bombarding our subconscious mind with lot’s of great instructions, via the gate keeper, our conscious mind.Our subconscious mind is like a child, as it’s influenced by our conscious mind, hence it’s important to monitor what your conscious mind, your gate keeper, lets into your subconscious. You can also think of your conscious mind as a parent, who should NEVER, EVER allow anything negative near their child (the subconscious).

Master Key Master Mind Alliance Week 1 – What Is It All About?

Master Key System Week 1 – What Is It All About?

Master Key SystemOK, here’s a breakdown of what I’ve learned about the Master Key System, by Charles Haanel. I never even heard of the book until I joined Go90Grow, a network marketing course.  Mark Januszewski, better known as Mark J, added a bonus to his Go90Grow course. The bonus was a Think and Grow Rich course, where Mark taught us how to get the most out of this well known self development book, and his teaching was amazing – IT WAS A HUGE BONUS.

At some point during the Think and Grow Rich course, Mark mentioned that the book was given to him by, W. Clement Stone, a friend and business partner of Napoleon Hill, and someone that Mark J had the privilege of working for during his career.  Mark learned a lot from Stone, and from Think and Grow Rich, and taught us that Napoleon Hill, a “hillbilly”, who didn’t even wear shoes until the age of 12, was given the task by steel magnate, Andrew Carnegie, of interviewing 500 plus successful men, and then outlining a simple success formula that anyone could follow based on his findings.  The result was the now famous Think and Grow Rich book, written by Napoleon Hill.

Hill's Letter to Haanel - Master Key System

Hill’s Letter

But wait… How did a hillbilly from Pound, Virginia know what to ask these men?  Well, Mark explained that before Napoleon Hill set out to start his task, Andrew Carnegie gave him a copy of the Master Key System.  In fact, Napoleon Hill later wrote a letter to Haanel, in which he thanked him for his works, and mentioned that he owes his many successes to the Master Key System.

The reason that I mention some of the history behind this important book, is because it’s not just another self help book.  It not an offshoot of Think and Grow Rich, but rather Think and Grow Rich owes it’s success to the Master Key System, and so do many other self help / success books.  Even many of the self help “gurus”, whether they know it or not, owe some of their success to this pivotal book. 

In closing, I’d like to leave you with this.  During the first week of Mark Januszewski’s version of the Master Key System, he has had us saturate ourselves in thought.  In the Master Keys, one of the first things that Haanel tells us to do is, “Select a room where you can be alone and undisturbed; sit erect, comfortably, but do not lounge; let your thoughts roam where they will but be perfectly still for from fifteen minutes to half an hour; continue this for three or four days or for a week until you secure full control of your physical being.”

The Master Key System is the granddaddy of self improvement books.  Think and Grow Rich happens to be more famous.  Notice the first word in the title of Think and Grow Rich… THINK! And that’s what most people fail to do.  

Dr. Derek AtchleyMy friend Dr. Derek Atchley, who is also taking the Master Key course with me, wrote an excellent post outlining, “Three things to add power to your day and your life“, based on what we are learning in the course.  Check it out, and you’ll get more detailed information as to what to do to get started on the path to success, and let me give you a hint as to what one of the hugely important things you must do to achieve success is… START THINKING!